01 Dec 2010 21:48:56
The much discussed documentary "Waiting for Superman," which offers a harsh portrait of the country's public schools, has inspired a promotional collaboration among the Borders Group superstore chain, an education fundraiser and the publisher of the movie's companion book.
On Dec. 4 and Dec. 5, any Borders customer making an in-store purchase, whether of a book or a bagel or a latte, will receive a $15 gift card to donate to a public school of choice through DonorsChoose.org, an Internet-based charity. Anyone purchasing the book "Waiting for 'Superman': How We Can Save America's Failing Public Schools" will receive a second $15 card.
The companion text was published by PublicAffairs, part of the Perseus Books Group, which along with Borders and DonorsChoose.org announced the campaign Sunday.
On Dec. 4 and Dec. 5, any Borders customer making an in-store purchase, whether of a book or a bagel or a latte, will receive a $15 gift card to donate to a public school of choice through DonorsChoose.org, an Internet-based charity. Anyone purchasing the book "Waiting for 'Superman': How We Can Save America's Failing Public Schools" will receive a second $15 card.
The companion text was published by PublicAffairs, part of the Perseus Books Group, which along with Borders and DonorsChoose.org announced the campaign Sunday.
