A new production model for the competition in a progressively more integrated world
The present work is about an analysis of the Getting Real philosophy
as a model for the construction and management of businesses that are based
primarily on the production, research and development of intangible goods. Itâs
also a review of the modern social, technological and economic situation of the
business environment and how the model mentioned above could be an alterna-
tive for the economical survival under the conditions derived from this current
situation.
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