The Asian Development Bank promoted South Asia Subregional Economic Cooperation (SASEC) focuses on enabling regional cooperation in 6 sectors: energy and power, transportation, tourism, environment, trade and investment and private sector participation. This initiative involves four countries: Bangladesh, Bhutan, India and Nepal. In India, it covers 13 states of which 7 are the NorthEast states. Through this paper we present why we believe the SASEC Tourism Development Plan is fundamentally flawed and must be rejected. The Plan is definitely a cause of concern for the North East states. From our analysis, we see minimal benefits for the local communities on whose lands infrastructure focused mass commercial tourism is thrust. The SASEC Tourism Development Plan also advocates forms of development that is environmentally damaging and economically unsustainable.