This study explores the socio-cultural issues surrounding the off-shoring of US technology labour to Bangalore (Silicon Valley of India), focusing on its young emerging working sector and their consumerist lifestyles. The purpose of this study is to initiate discussion about a new identity of India that is burgeoning in the urban cities; to look at the flip side of this economic development and the gaping disparities that continue to grow between the haveís and the have notís. As the representative strong hold of the IT industry, possessing the most number of IT campuses, MNCs and being one of the major Indian metropolises in terms of demography and industry, Bangalore becomes a dynamic example to illustrate the socio-cultural impacts of the outsourcing industry to India. Publisher: Equitable Tourism Options (EQUATIONS) Contact: [email protected], +91.80.25457607 Visit: www.equitabletourism.org,http://www.equitabletourism.org/stage/readfull.php?AID=384