Comparative Advertising (in Brazilian law)
The comparative advertising is investigated aiming to ascertain its
legal parameters (Brazilian law). It is specifically taken care of its commitment with the consumer rights, the industrial and intellectual property, and with
the competition law. Principiology, comparative jurisprudence and
advertising self-regulation are used herein. Language: portughese
Investiga-se a publicidade comparativa com o objetivo de averiguar seus
parâmetros legais. Cuida-se, especialmente, de suas vinculações com os direitos
do consumidor, com a propriedade industrial e intelectual e com o direito
concorrencial. Faz-se uso da principiologia, do direito comparado e de dados da
auto-regulamentação publicitária.
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