After the success of Heat Wave, the first tie-in novel to ABC's hit mystery comedy Castle ABC is continuing the adventures of Detective Nicki Heat and reporter Jameson Rook in Naked Heat. Not only does it have an already built-in fan base, but the entire show serves as essentially "free" advertising. Even better, in the Castle episode that aired the day before the book came out (the typically Monday time slot), the writers threw in a casual conversation between characters where they just happened to mentioned that Castle's new book is "coming out tomorrow -the actual release date of Naked Heat.
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