(1888PressRelease) LOVERS are expected to lavish Valentine's Day gifts on their partners this year as the credit crunch begins to loosen its grip. Leading online retailer Serenata Flowers has revealed it is expecting its sales to rise by about a third on last year. In February 2009, the nation was in the midst of the worst of the economic slump, which led to loved ones tightening their belts on Valentine's Day. But Serenata is confident that husbands, wives and partners are set to loosen the purse-strings and splash the cash on flowers, chocolates and Champagne this February 14. Peter Ahl, Managing Director of Serenata Flowers, said: "Last year was tough and people didn't spend as much money on gifts for Valentine's Day." "But the signs are that this year will be different. We are fully expecting our gift sales of flowers, chocolates, wine and champagne to go up by 30%." "There were signs at Christmas that people are beginning to spend more money so there are definite green shoots of economic recovery. Let's hope that continues." Serenata is an independent London-based online retailer, sending flowers across the capital and the rest of Britain six days a week. The online flower delivery company also has two sister sites specialising in online wine and chocolate delivery It is preparing for a mad busy period with both Valentine's Day and Mother's Day (March 14) looming on the horizon. Best-sellers are expected to include Serenata Flowers' dozen red roses, which it is offering for the special price of £29.99, and its gorgeous Cross My Heart bouquet (49.99). The company also has a range of luxury hampers and Champagne. Serenata delivers free and recently introduced an "avoid the school run" delivery slot and Saturday morning delivery. http://www.serenataflowers.com Source: http://www.1888pressrelease.com/valentine-flowers/flowers/valentine-s-day-sales-set-to-bloom-for-online-florist-pr-181629.html