Innovation is the lifeblood of an enterprise. It courses through a vital organization spawning new markets, enlarging existing markets, increasing market share or swelling profits.Innovation is the way of transforming the resources of an enterprise through the creativity of people into new resources and wealth. And, in today's environment, that requires the creation of an innovation commons. Innovation can also reduce costs and increase profitability. However, I have to be honest with you, innovation is risky. Most innovations fail.On the other hand, to stay competitive you must innovate. To reduce the risks of innovation, and to reap its great benefits, it must delight your customers. Innovation that delights anticipates customer needs. It flows from a strategy that balances the opportunities and threats in a market, the desires of stakeholders, and the capability and capacity of the enterprise for innovation.