Building an Innovative Organization
There are two key criteria to consider when assessing the organization's capacity for innovation: effectiveness and efficiency. Effectiveness is a measure of the alignment of the organization's innovation capability with the
opportunity in the marketplace as translated through the strategy. Efficiency is a measure of the consistency of focus among all the elements of the organization. Organizations can, depending on their state of development and their degree of focus on the market, exist with various mixtures of
effectiveness and efficiency
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